Party Barn Article

This article was interesting. It's crazy how they like said they say their brand is a state of mind and try to make it the customers state of mind. That's kind of scary, like i never would have thought about that before...a store like getting into your mind to make you come back and buy their products. With the statistics the article gives you about how much money Pottery Barn makes, it's evident that people like their stuff. The example the article gives about the newly wed couple who is searching for a bed and buys one from Pottery Barn, and then like buys the end tables, quilt, and candlesticks because they all match with the style of their house. It's kind of alarming to see how much power and control one company has over an individual and like makes them want to come back for everything else that may match their other pieces of furniture. I guess that is a part of big business though, if the quality is great and top of the line, then people are going to come back no matter how pricey it is. If they can't get it right then and there they will always law-a-way it, or at least save up to get that desired item.